innocent coconut water

Working on new product development is always really exciting and creating innocent's coconut water was no exception. I developed the new packaging from concept to the final print production. We went into research twice with multiple pack designs and stimulus to make sure we fully harnessed the consumer insights and delivered the best product. I also created all the ATL campaign from concept to final artwork, including a digital motion 48 sheets. Within the integrated campaign I also created all the artwork for a pop-up coconut water bar and all of our social posts that I shot myself. Film credit​: Simon Page Ritchie Photographer credit​: Simon Page Ritchie