Jack Wills Sporting Goods Collection

Creative art direction and design work for Jack Wills Sporting Goods branding from conception to execution.
Work included: Logo, branding elements, colour pallet, iconography for technical properties, swing tags, sew labels, direction on retouch for campaign imagery, responsive digital design work, printed press release, POS, Direct Mail, branding on product including application technique and in store look & feel.
Direct Mail, POS and Press release printed on uncoated paper on off set lithography presses. Swing tags printed on G.F.Smith Colorplan Bright White including individual product inserts.
Digital direction included campaign landing page, product listing pages, product detail pages and social media assets to ensure consistency across all platforms.

Team Credits

James Hannaford

  • Head of Brand Design

Natalie Brewster

Project Tags


  • Jack Wills

    Jack Wills

    • Fashion
  • G . F Smith

    G . F Smith

    • Printing

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James Hannaford
Head of Brand Design
Natalie Brewster
Director of Global Creative Services