A confident and highly skilled Creative Brand Marketer and Producer with extensive fashion and Lifestyle retail experience at global brands in the US, UK, EMEA and Asia. A strong and dynamic leader with proven ability to operate successfully in periods of growth and expansion as well as more challenging business environments. Responsible for building and driving successful, motivated teams and producing world-class campaigns and creative assets. A highly organised, result oriented leader with a proven track record on delivering multi-million pound projects for global organisations. Passionate about creativity and extremely adaptable, with an exceptional eye for detail whilst staying commercially focused. I have worked at Mother advertising agency, Arcadia group, Gap Inc and Jack Wills at Director level and also worked on global campaigns for Coca Cola, Orange Telecom, Diageo, Lane Crawford and The Observer many of which were award winning. She has a strong industry network which has been fostered over my career. I have showcased a selection of work that I have managed over my career specifically during my time at Gap inc and Jack Wills. I have managed both in-house Marketing and Creative teams as well as global creative agencies producing award winning campaigns.
Reported into the Founder & CEO. Led and managed a full Marketing and Creative team inc digital design. Owned the annual and seasonal marketing plan delivering both brand & product strategies. Led the development, creation, delivery and communication of all global brand Omni channel assets delivering world-class creative campaigns resulting in an uplift in sales, top tier press coverage and growth across all channels. Managed a team of 25 people + freelance and external agency support.
Reported into the CCO. Led and managed a full Creative Marketing team inc digital design. Responsible for the development, creation, delivery and communication of global creative Omnichannel assets including Ecommerce. Worked alongside leadership team delivering to Global Brand objectives and product focuses. Managed a team of 20 plus freelancers across multiple creative functions.
Reported into the global lead of Consumer Engagement, Media Innovation & Partnerships. Responsible for the evaluation and development of global brand partnerships working alongside regional teams. Managed and launched successful NA Brand Partnership pilot programs with brands such as Spotify, Fab.com and Skillshare as well a Jimmy Hendrix 70th Birthday product collaboration. Worked closely with regional partners to ensure global media strategies, calendars, and buying guidelines were upheld and in-line with marketing goals/objectives. Collaborating with key global stakeholders, internally and externally, in order to keep projects on brand and on time.
Reported into the European and Franchise Marketing VP. Responsible for planning, review, creative execution, approval and launch of all brand and seasonal advertising campaigns including media plans for both European own markets (UK,France, Ireland and Italy) and 40 global franchise markets. Successfully launched the brand in Italy (Milan & Rome) Australia, Thailand, Israel, Poland, Columbia, Chile, Panama, Greece, Russia, Ukraine, Egypt, Kazakhstan delivering strong launch campaigns resulting in record sales and brand awareness within markets.
Reported into the EVP of NA Marketing. Held a 6-month Maternity cover contract as NA Advertising Director, responsible for planning, briefing, approval, production and the launch of all brand seasonal advertising campaigns for North America and global markets across Adult, Kids and baby and Body brands. Managed external advertising and digital agencies based in New York and San Francisco. Attendance at all photography and digital shoots across all brands. Managed relationship between the in house Creative Director, EVP of Marketing and advertising agency Creative Director. Successfully worked on and supported the launch of Gap’s first fully integrated Denim global advertising campaign that included the brands first digital campaign and CFDA x Gap Collaboration with Alexander Wang/Vena Cava/Albertus Swanapoel
Reported into the European Marketing VP. Responsible for the end-to-end production of all marketing and advertising projects for Gap Europe (UK, France and Ireland). Led the implementation, management, policing and updating of internal processes including a workflow management system. Managed European advertising campaigns, attending global shoots and ensuring local market needs were met as to represent the European own design product. Launched successful ATL campaigns resulting in an uplift in sales and brand awareness
Reported into the Creative and Strategy partner. A broad and demanding role responsible for the management and production of various high profile accounts working alongside creative and strategy teams. Managed a team of freelance producers. Clients included; Orange Global Telecommunications (UK Business and Consumer) Coca-Cola (Global and UK) Lilt, Dr Pepper and Schweppes (Coca Cola UK) Pimms (Diageo) The Observer Newspaper Lane Crawford (Asian Fashion retailer) Costa Coffee Typhoo (Premier brands) Various client pitches and internal Mother projects