Jaguar Land Rover Website

Date June 2015
Role Lead UX/UI Designer
Jaguar Land Rover’s existing website was briefed to be updated to a more concise, efficient and visually appealing design. Their core aim was to showcase the premium side of the brand whilst also appealing to niche audiences within hard-to-attract areas of the industry without isolating general users.
During the briefing stage, new brand guidelines were released however these lacked digital digital allowing complete flexibility and the use of analytics to base design decisions. A fullscreen homepage promo was added without intruding key content linking to time-sensitive campaigns. After the MVP launch, I worked with developers studying factory footage to ensure animations were influenced by the production line.
As Jaguar Land Rover is 50+ business within a single company, they all have different requirements and needs. Some would require more content than interactivity and vice-versa.

A core area template was created to be enhanced upon whenever needed allowing quick additions to take place via the CMS. The visual framework of the website allowed anything including external content to be embedded whilst maintaining consistency.
When holding a survey around asking users to register their interest we discovered that they were not engaging with basic forms due to its transactional approach. I designed a form allowing users to not feel as if they were another entry in a database, and giving full context/narrative of the story. The form was picked up on multiple Twitter channels for it’s different approach to a typically painful experience.
Agency Pink Squid
Copywriting Laura Tothua & Jonathan Lee
Development Sandra Jurek
Motion graphics Zkhin Li
Campaign art direction Louise Organ & Stephen Frith
Campaign Design Mark Bordoni

Team Credits

Sahib Jhitta

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  • UI/UX Designer
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Louise Organ

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  • Art director
  • Pinksquid, ICO Design, Creative Leap, Livenation, Pink Squid

Amy Taylor

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  • Creative Lead / Copywriter
  • Pink Squid, The JMS Group

Art Director Steve

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  • Creative Lead // Art Director
  • Lick Creative, Pink Squid, PinkSquid

Project Tags

  • Automotive
  • jobs and careers
  • Recruitment
  • responsive website
  • Prototyping
  • user experience
  • cars
  • JLR