Zee Li

Zee Li

Motion DesignerLondon, United Kingdom
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Zee Li

Zee Li

Motion DesignerLondon, United Kingdom
About me
I'm Zee, an award-winning integrated/motion designer based in London with over 5 years experience in a digital agency working with clients such as Jaguar Land Rover, Nando's, King Games (of Candy Crush fame), Travelodge and Deloitte.
Projects
  • The White Company - Christmas Starts With You
    The White Company - Christmas Starts With You
Projects credited in
  • King Games - website
    King Games - websiteDate March 2015 Role Lead UX/UI Designer URL jobs.king.com When I first took the brief from King, they had the biggest games in the world under their belt although no one knew who they were as a business. They wanted to be seen as a serious competitor within the tech industry, not just from an execution point but also lifestyle, diversity and culture.
  • Nando's Website
    Nando's WebsiteDate January 2016 Role Lead UX/UI Designer URL careers.nandos.co.uk From their hot PERi-PERi sauce to the bright, buzzing restaurants; Nando’s is full of personality, flair and passion. The same can be said for their people and culture, but not their digital experience – previously an afterthought on their global website.
  • Jaguar Land Rover Website
    Jaguar Land Rover WebsiteDate June 2015 Role Lead UX/UI Designer URL jaguarlandrovercareers.com Jaguar Land Rover’s existing website was briefed to be updated to a more concise, efficient and visually appealing design. Their core aim was to showcase the premium side of the brand whilst also appealing to niche audiences within hard-to-attract areas of the industry without isolating general users.
Work history
    Motion Designer
    London, United KingdomFull Time
    As Motion Designer, I oversee the production of all motion graphics content across all clients. Projects include 2D and 3D animation, integrated/live action video and digital content such as banners etc. Having taken an active role assisting at shoots, I also have solid experience in both pre- and post-production, along with an excellent eye for detail and storytelling/concepting. Technically proficient in Adobe After Effects, Adobe Audition, Adobe Illustrator; Adobe In-Design, Adobe Photoshop, Adobe Premiere Pro, Magic Bullet Colorista II, Google Web Designer. Clients: Boots, Boots No7, Deloitte, HCA Hospitals, Jaguar Land Rover, King, Klarna, Legal & General, Mercedes Benz, Nando’s, Talk Talk, The White Company, Travelodge, Webhelp, Wagamama and Yo! Sushi.
    Motion Design Intern
     - Kuala Lumpur, MalaysiaInternship
    Completed an internship with 8TV, a free-to-air Malaysian TV channel targeting the urban youth and Chinese audience demographics. Worked with producers, creatives and brand managers to help produce content, including commercials, PSAs, idents and title breaks.
Skills
  • Digital Deisgner
  • Motion Design
  • Animation
  • Creative Editing
  • Color Grading
  • Sound Design
  • Art Directing
Education
    BA (Hons) Interaction Design
    Newcastle upon Tyne, United Kingdom
    Diploma of Multimedia Design
     - Petaling Jaya, Selangor, Malaysia