Jura 1984 Vintage

George Orwell wrote his best-selling novel Nineteen Eighty-Four whilst staying on the Island of Jura. In 1984, the Scottish distillery casked just 1,984 bottles of a rare malt whisky that came of age thirty years later. We created a unique brand idea for the launch that would celebrate the remarkable link between the Island of Jura and George Orwell’s modern masterpiece.
We created a creative platform based on the brand idea of duality and the theme of censorship. The idea encompassed pack, PR, digital and social media. The outer case was die-cut like redacted text to reveal only selected words from the screen-printed bottle underneath. The result was two texts with very different meanings: the outer dark and menacing, the inner bottle hopeful and poetic.
“jkr’s imaginative interpretation of the brief has created something truly different in the premium malts category.” Jura Brand Team

Team Credits

Sean Thomas

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Project Tags

  • Branding
  • design
  • Alcohol