George Orwell wrote his best-selling novel Nineteen Eighty-Four whilst staying on the Island of Jura. In 1984, the Scottish distillery casked just 1,984 bottles of a rare malt whisky that came of age thirty years later. We created a unique brand idea for the launch that would celebrate the remarkable link between the Island of Jura and George Orwell’s modern masterpiece.
We created a creative platform based on the brand idea of duality and the theme of censorship. The idea encompassed pack, PR, digital and social media. The outer case was die-cut like redacted text to reveal only selected words from the screen-printed bottle underneath. The result was two texts with very different meanings: the outer dark and menacing, the inner bottle hopeful and poetic.
“jkr’s imaginative interpretation of the brief has created something truly different in the premium malts category.” Jura Brand Team