The Brief: Create an engaging 60 second video for L&G social channels, focus on the theme of protection and advice. Cast a range of real people to show the diversity that exists in the UK and find unique and touching stories. Ultimately: raise brand awareness and drive purchases of life insurance policies.
As we were working with real people instead of actors I took the lead in the casting process, reaching out to people with interesting and unique voices to bring their stories to life. I also styled the shoot, selecting and purchasing all costumes.
I sourced a suitable production company to work with from location scouting, to shooting and editing.
To date the piece is performing very well - receiving almost 2 million views in under 2 months and resulting in improved sentiment scores of the brand.