One ribbon, one vote - an interactive brand activation piece to get London dreaming of a more creative future.
The Brief: communicate Uniqlo’s commitment to supporting London’s creative community, through an interactive installation in the new TATE Modern Switch House.
The Solution: We created a fully immersive experience for visitors at the launch of the new Tate Modern building - asking them to imagine what a more creative London might look like.
We asked visitors to choose one of 6 potential future scenarios for London using coloured ribbons to cast their vote. Pinning their ribbon to the front of a number of custom wind machines, created a growing, physical infographic of how Londoners saw the future.

Team Credits

Patrick Stevenson-Keating

  • Creative Director

Ben Cook


  • Anyways Creative

    Anyways Creative

    • Design & Creative
  • Uniqlo


    • Fashion
  • T

    Tate Modern

    • S

      Studio PSK


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      Patrick Stevenson-Keating
      Creative Director
      Ben Cook
      Head of Digital, Europe