Love: The Spoken Word

How can readers explore the meaning of love and togetherness in a new and engaging way? The Problem: This year, Burberry’s festive campaign celebrates the notion of togetherness for everybody, everywhere. The brand partnered with T Brand Studio to explore authentic stories of community and unity in depth. The Insight: New York Times readers believe in the power of togetherness. Eighty-one percent of affluent New York Times readers like to be surrounded by different people, cultures, ideas and lifestyles. The Strategy: Love doesn’t take a particular form. It’s young, old, straight, gay, male, female, nonbinary, romantic, familiar, friendly. But it is singular in purpose — it brings us together. We set out to show the power of many, exploring community and togetherness in more depth. To show the power of togetherness, we commissioned three emerging creatives (Kojey Radical, Yrsa Daley-Ward and Yara Rodrigues Fowler) to contemplate what love and togetherness mean in their lives through spoken-word poetry and performances in written pieces or videos, celebrating diversity in love through three very different voices and literary styles. https://www.nytimes.com/paidpost/burberry/love-the-spoken-word.html Photography: Elliot Wilcox Video: OBR Studios