Journalist, editor and branded content specialist based in London. Now working at The New York Times's T Brand Studio International, I have written for publications including Monocle, The Times, The Economist's 1843 and Tank magazines, among others. Prior to gaining an MA in fashion journalism at Central Saint Martins, I spent seven years covering culture, lifestyle, business and current affairs with the Korean arm of The New York Times. I specialise in luxury, fashion, culture and lifestyle content, having worked with brands including Hugo Boss, Bulgari, Lane Crawford, Amazon Fashion, Dorchester Collection, Hennessy and Givenchy, among others.
Projects credited in
- Love: The Spoken WordHow can readers explore the meaning of love and togetherness in a new and engaging way? The Problem: This year, Burberry’s festive campaign celebrates the notion of togetherness for everybody, everywhere. The brand partnered with T Brand Studio to explore authentic stories of community and unity in depth. The Insight: New York Times readers believe in the power of togetherness. Eighty-one percent of affluent New York Times readers like to be surrounded by different people, cultures, ideas a
London EditorThe New York Times, T Brand Studio
London, United KingdomFull Time
As the London Editor at T Brand Studio International – the international branch of The New York Times’s in-house branded content and creative agency – I conceptualize, pitch, write, commission and edit multimedia branded content pieces. Some of the brands I worked with include Hennessy, Bulgari and Dorchester Collection.
Copy/Features WriterLane Crawford (HK)
- London, United KingdomFreelance
Write all online fashion features content for Lane Crawford, covering labels including Louis Vuitton, Gucci and Lanvin and interviews with designers.
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- Ad Copywriting
- Article Writing
- Marketing Strategy
- Branded Content
- Native Advertising
- Content Writing
- Fashion Copywriting
- Editing Copy