About me

Journalist, editor and branded content specialist based in London. Now working at The New York Times's T Brand Studio International, I have written for publications including Monocle, The Times, The Economist's 1843 and Tank magazines, among others. Prior to gaining an MA in fashion journalism at Central Saint Martins, I spent seven years covering culture, lifestyle, business and current affairs with the Korean arm of The New York Times. I specialise in luxury, fashion, culture and lifestyle content, having worked with brands including Hugo Boss, Bulgari, Lane Crawford, Amazon Fashion, Dorchester Collection, Hennessy and Givenchy, among others.

QuestionsProjectsExperienceTeam

Projects credited in

• 21

  Love: The Spoken WordHow can readers explore the meaning of love and togetherness in a new and engaging way? The Problem: This year, Burberry’s festive campaign celebrates the notion of togetherness for everybody, everywhere. The brand partnered with T Brand Studio to explore authentic stories of community and unity in depth. The Insight: New York Times readers believe in the power of togetherness. Eighty-one percent of affluent New York Times readers like to be surrounded by different people, cultures, ideas a
• 3

  Challenging Hair StereotypesA campaign between The New York Times x Dove exploring how Gen Zers and their parents see their hair as a way to embrace positive identity and greater diversity.

Work history

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London EditorThe New York Times, T Brand Studio
Nov 2016London, United KingdomFull Time
As the London Editor at T Brand Studio International – the international branch of The New York Times’s in-house branded content and creative agency – I conceptualize, pitch, write, commission and edit multimedia branded content pieces. Some of the brands I worked with include Hennessy, Bulgari and Dorchester Collection.
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Copy/Features WriterLane Crawford (HK)
Dec 2015 - Oct 2016London, United KingdomFreelance
 Write all online fashion features content for Lane Crawford, covering labels including Louis Vuitton, Gucci and Lanvin and interviews with designers.

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Skills

• Copywriting
• Journalism
• Ad Copywriting
• Article Writing
• Marketing Strategy
• Branded Content
• Native Advertising
• Content Writing
• Fashion Copywriting
• Editing Copy

Education

MACentral Saint Martins (UAL)
Mar 2013 - Mar 2015London, United Kingdom
MA in Fashion Journalism, Central Saint Martins College of Arts and Design, University of Arts London
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BAKorea University
Mar 1999 - Feb 2005Seoul, South Korea
BA (Double Major) in English Language and Literature & European History, Korea University, Seoul, Korea