About me

Insights-driven creative strategist and copywriter with 10 years of experience working in media and publishing. Experienced in building brand partnerships and developing strategic narratives that power innovative thinking. emmaharrison.co

QuestionsProjectsExperienceTeam

Projects credited in

• 21

  Love: The Spoken WordHow can readers explore the meaning of love and togetherness in a new and engaging way? The Problem: This year, Burberry’s festive campaign celebrates the notion of togetherness for everybody, everywhere. The brand partnered with T Brand Studio to explore authentic stories of community and unity in depth. The Insight: New York Times readers believe in the power of togetherness. Eighty-one percent of affluent New York Times readers like to be surrounded by different people, cultures, ideas a
• 3

  Challenging Hair StereotypesA campaign between The New York Times x Dove exploring how Gen Zers and their parents see their hair as a way to embrace positive identity and greater diversity.

Skills

• Copywriting
• Creative Direction
• Brand Architectue
• Editing Copy
• Strategic Partnerships
• Strategy