Manchester Cityzen
Manchester City.
SomeOne has launched a new Cityzens loyalty programme look and feel for Manchester City.
Cityzens is the global family of City fans, and covers all the rewards and loyalty benefits for all who join and support Manchester City.
Working with advertising agency VCCP, SomeOne created the overarching strategy as well as brand and communications collateral for all of the Cityzens programme – from digital, through social, print and environment branding as well as tone of voice and messaging.
The work also encompassed player, fan and kit photography, brand extension assets and communications narrative.
SomeOne founder and Executive Strategic Director Gary Holts says “as a Manchester born, life long Manchester United fan, it took an amazing brief and an amazing engagement opportunity (as well as grudgingly an amazing team) – to help such a great footballing brand deliver such a compelling loyalty programme. In fact it goes some way towards the intent and depth of the programme and the club, that the title ‘loyalty programme’ in no ways defines the benefit and experience offered by Cityzens”.
“The beauty of the identity lies in its simplicity. A typographic system grounded in the crest, that flexes to reflect our ambition of bringing the fans closer to the players. Sergio, Dave, Jessica, Raheem – we’re all part of the same team.”
RICH RHODES SOMEONE’S CREATIVE DIRECTOR
‘It’s great to see work surpass the initial challenges of the brief and seamlessly adapt to new ones. The smart framework created for Cityzens allows the identity to work at membership and promotional levels and then scale up to iconic applications like the Nike champions jersey which has rapidly populated sporting & street culture.’
COSMO JAMESON SENIOR DESIGNER
The creative work for Cityzens saw the core logo and assets move closer to the main Manchester City badge and identity. With extended brand offerings including Matchday and Junior offerings. But don’t just take our word for it, have a look, and join in https://cityzens.mancity.com/home
Companies
SomeOne
- Design