Marina Abramovic x WeTransfer/WePresent
WeTransfer’s editorial platform invites Abramović as first guest curator, the start of a collaboration during which she shares her guidance and hopes for the legacy of the performance art genre that she has done so much to shape.
WePresent, the editorial platform of WeTransfer, reveals an exclusive collaboration with world-renowned performance artist Marina Abramović, beginning with its inaugural Guest Curator Series. Launching today, Abramović’s guest curatorship marks the first of a number of moments in a year-long collaboration, through which Abramović compels all to consider the importance of performance art, and its application to our everyday lives.
To launch WePresent’s Guest Curator Series, Marina Abramović will spotlight five rising performance artists from around the world: Ana Prvački, Maurício Ianês, Yiannis Pappas, Terence Koh and Regina José Galindo, who are proving that performance art is a constantly shifting and evolving artform, always moving in unique and thought-provoking directions. This series begins a new chapter for WePresent, as they hand over their reins to today’s leading visionaries to champion the artists of tomorrow and share with the world their favourite emerging talents. To date, WePresent has worked with over 1000 artists from more than 100 countries.
This summer, following Abramović’s guest curatorship, WePresent will unveil a unique digital manifestation of ‘The Abramović Method’ on WeTransfer, available to everyone - all day, every day - reaching 70 million people worldwide. In September, the artist will share her ‘Time Capsule', an everlasting body of references, ideas and objects, which will continue to inspire us and future generations, giving us a glimpse into her artistic universe.
Through WePresent’s digital realm, Abramović shares her legacy in an intimate and interactive form, while passing on her rich learnings for future generations to preserve.