If you’ve ever been to a music Festival, then you know about tent hair… In the summer of 2018 we reinforced Aussie’s conditioning message, with our campaign: ‘Music to your hair’, giving Festival goers across the UK & Europe the ultimate chill-out experience, The Aussie Music Box. …we also created a full 360 campaign around the activation… which meant we got to go on a few staycation summer holidays… It included the delights of: Stages at the hottest festivals with some our fav’ new artists, online films, OOH: billboards, digital posters, escalator panels, bus wraps, a couple o’ tactical prints in the Metro, cover wraps, editorial and all kinds of social content #Musictoyourhair. We let people chill out with hair stations for some jooozhing & artists to rock out to. Nice.