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NikeUK Tech Pack Armoury

The Nike Sportswear Tech Pack Armoury was a immersive experience which tested the Tech Fleece Aeroloft Collection and their eight new Sneakerboots against the weather elements (snow, wind, and rain). Hosted in a secret location in the heart of Soho, it allowed the communications team to take media and influencers on a unique and educational journey. With the main aim to educate on the technology ingrained into the aeroloft collection, showing to functionality of the garments and footwear.
Nike Sportswear -Tech Pack


Morfo Peyiazis

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  • PR/Communications Intern

Project Tags

  • Tech Pack
  • Sportswear
  • Streetwear
  • Sneakerhead

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