The Nike Sportswear Tech Pack Armoury was an immersive experience, which tested the Tech Fleece Aeroloft Collectiion and eight new Sneakerboots against the weather elements (snow, wind, and rain). Hosted in a secret location in the heart of Soho, media and influencers got the opportunity to go though an unique and educational journey.
With the primary aim to showcase and educate the Aerolofe collection product benefits, this immersive experience elevated the innovative features, showing to functionality of the garments and footwear.
Nike Sportswear -Tech Pack