Philips Hue

This is a commercial for the Philips Hue range of smart lighting. It put a new twist on the old joke to ask, "How many years does it take to change a lightbulb?" While everything else in our home has moved on, lightbulbs have remained stuck in the past. The ad was shot over two days with a locked-off camera and a mountain of props spanning 13 decades. In common with every household, the bulb remains the same while everything else changes, as we fast forward from 1879 to the present day. Finally, the bulb is replaced by a Philips Hue luminaire, one that can change colour and brightness - and far more energy-efficient with it.

Team Credits

Jonny Watson

  • Message
  • Creative Director


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    • Advertising
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    Philips Lighting


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    Jonny Watson
    Creative Director