RANKIN CREATIVE | AMG I Everything But Quiet

Mercedes-AMG joined forces with Will.i.am to celebrate a new moment in sports car history: the brand’s first-ever hybrid car. Shot by the photographer Rankin, the ad appears like a music video featuring Will.i.am's bespoke new track, written for the campaign. Created by creative director Oliver Nowlan, with director and photographer Rankin at the helm, this campaign is devised to raise awareness about the power, design and style with which Mercedes-AMG is reinventing hybrid technology. Photographer & Director: Rankin Director of Photography: Tony C. Miller Producer: Tom Birmingham 1st AD: Elaine Mackenzie Director’s Creative Assistant: Jordan Rossi Production Assistant: Oliver Malin Photographic Assistants: Charlie Cummings & Doma Dovgialo Creative Director: Oliver Nowlan Agency Producer: Angelica Polonczyk Account Director: Dan Rampulla Service Company: Radioaktivefilm Executive Producer: Kate Galytska Producer: Olga Kosenko Production Manager: Nick Semko 1st AD: Val Semko Art Director: Oleksii Velychko Drone Operator: Arminas Volskis Edit House: True Black Studio Editor: Mark Dougla Post Production: Nineteentwenty Colourist: Kai Van Beer Post Production Producer: David Keegan & Ondrej Faltin