RedBull Culture Clash

Red Bull Culture Clash is an indoor sound clash event hosted by Red Bull. Four crews compete in four or five rounds of genre-bending musical competition, with the winner decided by volume of crowd response. Founded in 2010, with a hiatus in 2015, the event is billed as "the world's biggest musical battle". As the production took of, we wanted to focus the art direction around a glitchy world. This was a sound clash of mostly eletronic music, so for us it made sense to create this almost error effect. All this was applied across all platorms, from poster to website but also video and motion graphics at the event.