About me
A strategic brand leader with over 9 years of experience scaling brands across start-ups and scale-ups. Specialising in bringing brands to life - i’m a creative thinker, crafting compelling brand positioning, rebrands and brand creations.
Projects
- TV advert - Life flows when your money’s motivatedLed the strategic direction and production of Plum's first TV advert. This became the most successful adset for Plum in the UK, FR, IT and NL. At Plum, we help you future-proof your finances, so you have time for the smaller, everyday moments. Powered by automated features and smart technology, the app’s designed to improve your financial well-being right now, tomorrow and for the long run, whatever life throws your way! It’s your money, motivated with Plum. So you can do the things you real
Projects credited in
- RedBull Culture ClashRed Bull Culture Clash is an indoor sound clash event hosted by Red Bull. Four crews compete in four or five rounds of genre-bending musical competition, with the winner decided by volume of crowd response. Founded in 2010, with a hiatus in 2015, the event is billed as "the world's biggest musical battle". As the production took of, we wanted to focus the art direction around a glitchy world. This was a sound clash of mostly eletronic music, so for us it made sense to create this almost error e
Work history
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Head of BrandWeezy
London, United KingdomFull Time
Founding member of Weezy and lead in the successful rebrand project. Led successful out-of-home and radio campaigns which ultimately put Weezy on the map and led to the company's acquisition.
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Co-FounderNine Lives
- London, United KingdomPart Time
One-half of NINE LIVES, a production duo offering a photographer and art director with 8+ years of experience and half the agency fee. Shooting for brands such as Vita Coco, Womersley Foods and NICE.
Despite the success, due to other opportunities (Weezy) this was paused.
Skills
- Copywriting
- Content Producing
- Brand Strategy
- Brand Strategist
- Art Direction