Saving Mama Nature’s Butterflies with Herbal Essences

In 2019 we we’re on a mission to save Mama Nature’s endangered butterflies with our interactive billboards for Herbal Essences. People could pick a leaf embedded with wildflower seeds to do their bit to power the planet. Just like bees, butterflies are major pollinators, controlling the population of a variety of plants and insects. With 17.2% of butterfly species endangered in the UK, Herbal Essences and Kew Gardens stepped up to help combat the depleting population. For butterflies to flourish, they need more habitats. So each of our billboards had over 3000 detachable leaves embedded with wildflower seeds for passers-by to plant at home.