SHAY & BLUE - BE REAL
Shay & Blue is Real. From the way it’s made, to the way it’s priced. It’s Premium but attainable. It’s real but not cheap. We made a campaign that reflects those truths, a mirror to FAKE cheesy perfume advertising.
Instead of the generically endorsed celebrity adverts, we used Shay & Blue’s influencers & ingredients as the campaign’s heroes to create a fully immersive assault on the senses. Each of the four films has bespoke music written and recorded by an up and coming musician, similarly in print and social we’ve used an emerging artist to bring the brand to life.