Ted Baker London – 'Mission Impeccable' AW16 Campaign

I was lead copywriter for an ambitious digital campaign which saw Ted Baker collaborate with director Guy Ritchie and tech giants Google.

Scriptwriting and script editing for a landmark 'shoppable' brand film with Guy Ritchie.
Copywriting for an interactive window display in partnership with Google and creative agency Poke.
Passers by were encouraged to speak the coded phrase to Google's Voice Search in order to unlock content and hidden in-store rewards.
Creative writing for editorial content on tedbaker.com
I came up with the campaign name and tagline, based on the espionage theme, interactivity and 'shoppable' functionality.

Team Credits

Luke Butler

  • Message
  • Creative Copywriter


  • Ted Baker

    Ted Baker

    • Fashion

Project Tags

  • Script Writing
  • Copywriting
  • Tone of voice
  • Digital
  • Customer Experience
  • User Journey