The Body Shop – Campaign

  • Anne-Mette Møller
  • Matt Jakeway
  • Patricia Emery

Art Direction, design and illustration for campaign for The Body Shop’s newly launched exclusive chypre fragrance White Musk Flora. The campaign took inspiration in the sensory experience of the scent itself, fragrances often so brilliantly taking us on a journey to a certain place. The White Musk Flora’s top notes first brought me past Sicilian citrus groves followed by a visit to a lush, beautiful garden full of peonies in a British countryside mansion. The collage illustration’s play with scale and perspective nods to the ability scents hold to amplify our senses and move us from reality into an imagined space.

Window Poster and main visual
Mirror graphics
Window Banner


  • The Body Shop logo

    The Body Shop

    • Hair, Beauty & Cosmetics