The Fragrance Laboratory @ Selfridges

  • Jude Whyte
  • Eoin Keenan

A ground breaking, immersive experience, designed in partnership with The Future Laboratory and Campaign. The visitors were taken on a journey to find a scent that matched their personality at Selfridges Oxford Street. I worked as part of the core creative team to deliver the project which included the physical experience 'store' (with windows which customers explored), packaging design, website, and animation.