The Great British Diversity Experiment

The Great British Diversity Experiment proved once and for all that diversity leads to better creative solutions. By the industry for the industry we had 140 truly diverse people and 40 industry leaders tackle a brief from Tesco's to end food wastage. In partnership with Flamingo we ethnographically studied how these diverse teams worked together in the biggest social experiment ever undertaken by the creative industry. Diversity is the new Darwinism.
Co-founded by Alex Goat, Daniele Fiandaca, Jonathan Akwue, Laura Jordan-Bambach, Nadya Powell

Team Credits

Nadya Powell

  • Message
  • Founder, Innovation Disorder

Daniele Fiandaca

  • Message

Laura Jordan-Bambach

  • Message
  • Chief Creative Officer
  • Creative Partner, D&AD, Shesays, Dare, LBI, Glue London, I-D Media London, Lateral, Deepend, Terraplanet

Project Tags

  • diversity
  • creativity
  • strategy

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