SomeOne won the opportunity to become the lead brand partner and break out of the sector norms for leading doctor, Sarah Tonks — for her new brand ‘The Lovely Clinic’.
SomeOne’s Strategic review revealed that transformative approaches to our appearances, while seen as desirable — are underpinned by a deep worry that by changing the surface aesthetic you may mask or alter the personality of the person beneath. This inspired an unconventional strategic approach for the new endeavour.