The New Mercedes-AMG GT 63 S E PERFORMANCE: Everything But Quiet
The campaign for the first Mercedes-AMG E PERFORMANCE model: An exciting co-creation with global star and tech entrepreneur will.i.am as the new Mercedes-AMG brand ambassador for E PERFORMANCE
“Everything but quiet” is the core idea and claim of the campaign. Its centrepiece is a 60-second film that British star photographer and director Rankin staged as a sophisticated play of character parallels between the two game-changers will.i.am and the AMG GT 63 S E PERFORMANCE. As a true car enthusiast, will.i.am also wrote and produced an exclusive song for the campaign.