Tough To Talk

Childline is urging boys to speak out about suicidal feelings as figures reveal they are six times less likely than girls to talk to counsellors about thoughts of ending their lives. The #ToughtoTalk campaign was created using real accounts from boys over suicidal thoughts and feelings, which are subtly referenced throughout the film to indicate signs that someone might be experiencing suicidal thoughts. The film utilises the listical theme popularised by new media sites to flip the narrative and appear in an organic format. The campaign was supported by LadBible and made it on to the front page of Reddit organically, surpassing 6.5m views and 46k shares.