About me
I love what I do, I aim to solve problems in innovative ways, to tell the stories that me, my team and my clients can be proud of.
I have 8 years experience in managing projects from the new business enquiry all the way to analysing the campaigns success. I have led high profile, award-winning campaigns locally and globally, my clients include Save The Children, Greenpeace and YouTube. My most recent piece of work for Oxfam won 14 awards including 4 British Arrows and 2 D&AD pencils.
Projects credited in
- Tough To TalkChildline is urging boys to speak out about suicidal feelings as figures reveal they are six times less likely than girls to talk to counsellors about thoughts of ending their lives. The #ToughtoTalk campaign was created using real accounts from boys over suicidal thoughts and feelings, which are subtly referenced throughout the film to indicate signs that someone might be experiencing suicidal thoughts. The film utilises the listical theme popularised by new media sites to flip the narrative a
- #UnderstandMeNSPCC/Childline wanted to create an ad to address rising levels of racial discrimination/bullying taking part in schools, and to let these young people know that they were there to offer emotional support if needed. In order to create genuine work that spoke on behalf of young BAME, I designed a survey and collected a number of responses from this demographic in order to pull important insights for the creative approaches. This resulted in an advert voicing very real concerns and feelings young
- Save the Children - Still Most Shocking Second a DayThe brief was to refocus the general public's attention on the plight of the children affected by the ongoing Syria and Refugee crises, and evoke a strong sense of empathy and compel them to want to help. The primary objective was to drive high levels of engagement with both existing Save the Children supporters as well as new audiences whilst the secondary objective was to increase donations as well as petition signatures asking the government to commit to a new deal for child refugees. 2015 s
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Work history
Exec ProducerDon't Panic LDN
- London, United KingdomFreelance
My home for the last 3 years, a content led agency known for it's contagious ideas, multi-award winning creative including a BAFTA for best comedy writing. Where I delivered bold creative on not so bold budgets.
Notable work: agency producer for Oxfam “The Heist No One Is Talking About” from pitch through to distribution for which we won 14 awards. This high profile campaign was distributed across Europe and India, it made headline news, and was discussed on prime ministers questions.
Save the Children, “ Still the Most Shocking Second A Day” , This films scooped 30 awards including, 2 Clios, 2 British Arrows and 4 Cannes Lions 4 D&AD Pencils,
For 3 years I managed the NSPCC account, producing multiple assets for Childline’s hero campaigns, on topics including male suicide ( “ Tough To Talk” ), child sexual exploitation ( “Listen to your Selfie” ) and racial discrimination ( “Think you understand me” ).
Skills
- Project Management
- Film Advertising
- Producing
- Shoot Production
- Charity Advertising
- Video Advertising
- Video Production
- Accommodation Management
- Budget Management
- Project Direction
Education
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ba arts english and businessThe University of Liverpool
Liverpool, United Kingdom