NSPCC/Childline wanted to create an ad to address rising levels of racial discrimination/bullying taking part in schools, and to let these young people know that they were there to offer emotional support if needed.
In order to create genuine work that spoke on behalf of young BAME, I designed a survey and collected a number of responses from this demographic in order to pull important insights for the creative approaches. This resulted in an advert voicing very real concerns and feelings young BAME around the UK were experiencing.
Companies
Don't Panic LDN
- Advertising
NSPCC
- Charity