Whistle & flute (suit) guide - Ted Baker

  • Annabelle Teale
  • Laura Darwin
  • Luke Butler

Updating Ted's Whistle & Flute guide which had been used as a selling tool for men's formalwear for 10 years. I project-managed this, commissioning an illustrator for the guide and planning the new layout with the sales team, as well as working with in-house copywriting resource to update and polish the copy. (Note: Whistle & Flute is Cockney rhyming slang for suit.)


Project Tags


  • Ted Baker logo

    Ted Baker

    • Fashion and Textiles