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Workout For The Hearts

  • Ran Duan
  • Jordan Lewis
  • Isabel Bidgood
  • YuKun Li

Aiming to get more volunteers for British Heart Foundation charity shops, this campaign focuses on a specific group: middle aged men. By highlighting the moral value and health benefits of volunteering, this campaign encourages the target group to volunteer for their health and for other people’s health.

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Project Tags

  • #health
  • #heartbreak
  • #hearthealth
  • #workout
  • #healthylifestyle
  • #volunteering

Companies

  • British Heart Foundation logo

    British Heart Foundation

    • Charity

Skills

  • Advertising
  • Illustration
  • Photoshop
  • Hand Drawing

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