Yoni. What you put in your vagina is important.

How do you get women to buy Yoni tampons instead of the market leading synthetic brands? Young women will happily reduce their booze and gluten, saying “my body is a temple”. We made sure they thought just as hard about what they put in their vagina. A social campaign reaching 2m people on the smallest of budgets. Fame: 140k YouTube views in just the 1st week alone.

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Take Fucking Risks
Copywriter
Master of Decibels (MD)