YoungPlanet Crowd Funding Campaign

YoungPlanet, a new circular app which helps parents keep kids’ stuff out of landfill, turned to Manifest to help make its first crowdfunding raise a success. Brands turn to the crowd every day, and for start-ups it can be a challenge getting cut through in the press for your campaign when there are big brands out there raising huge sums. Building a solid community backbone for YoungPlanet so that it could bring its unique offering out of Hackney and into more households was key. Tapping into the growing trend of the circular economy and tapping into conversations about waste and gifting in the lead up to the festive season we gained traction for YoungPlanet in top tier press. We positioned co-founder Jason Ash as a thought leader in the space and set-up media briefings for him with This Is Money, The Sun, London Evening Standard and the BBC.