ABOUT ME I’m a digital filmmaker specialising in commercials and branded content for lifestyle, design and luxury markets. By combining my fascination and experience with online marketing and film, I help brands navigate the digital landscape by telling compelling, innovative stories through moving image, across all digital platforms. My approach to commercials and content is acutely digital, my understanding that for visual ideas and stories to truly resonate in the digital climate, they must be approached with a digital mentality. Designed and created with multiple platforms in mind. A balanced combination of marketing, design, and filmmaking. Working with passionate individuals is what drives me and doing it with a smile on my face is what keeps me going.Locked Pro Plan feature
I founded the 'The Asian Man' as I was frustrated at the lack Asian representation i was seeing within the fashion industry. It currently is run as an Instagram account that pays tribute to the stylish brown man by curated images of Asian men of style.
I'm the founder and editor of one of the UK's leading mens style websites. Created from scratch the site now has a first google page rank for the term 'mens style blog' Responsibilities - Responsible for all the creative decisions from the logo design to the web page layout - Liaising with brands and creative individuals to produce engaging, educational style documentaries, with the purpose of informing our readers and building brand awareness - Responsible for managing PR and getting the blog into the public domain, creating video content for such brands as topman.com, Caterpillar, and GANT - Film, direct and edit video look books, documentaries, and style features - Social media/CRM marketing. Creating social media marketing strategy. Blogger outreach, Facebook & twitter marketing. - Maintaining social presence. Creating a strategy to marketing through our social channels. Landing pages, Facebook updates, twitter updates. - Organise and host Individualism Events. Creating case studies and sponsorship packages. Liaising with brands reps and and venue managers.
Responsible for the direction and production of the video content produced for MRPORTER.COM. Directing , Producing & Editing I was responsible for directing and editing 90% for the current video content on the website (as of Oct 2014). Creating treatments for multiple video series, working with a wide range of talent, models and crew across the globe. Directing everything from studio shoots with models, to factory films with small crews. I would work closely with the art directors and editors in the team to turn around projects in short amounts of time. Social Video I was responsible for the social video strategy. Creating weekly original content for our social media platforms. Research & Development I was responsible for keeping the video direction fresh and innovative. By creating design meetings that encouraged the wider creative team to think about how we could develop our video editorials, as well as staying up to date on new media trends. Created digital archives that could be accessed by the creative team to reference, when creating treatments for video projects. Responsible for finding new filmmaking talent to work with on forth coming projects.
Bachelor of Arts (B.A.) Film with Media & Cultural studies
Winner of best documentary at the New Renaissance Film Festival with London Locks.