Projects
- Church's: The Greatest Hands Make The Greatest ShoesWith Church’s shoes taking approximately 250 processes to complete, the passion and expertise of our skilled makers is central to the beautiful results. Church’s has collaborated with poet James Massiah and filmmaker Aaron Christian on a short film that celebrates our artisans and time-honoured techniques.
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Projects credited in
- GB rower Lance Tredell + mountaineer Kenton Cool for British GQ x Wilkinson SwordWorking alongside Director Aaron Christian and Art Director Jeffrey Lee, this editorial feature for British GQ followed a day in the life of GB rower Lance Tredell, and mountaineer Kenton Cool (who's summited Everest 14 times!).
- Sleeping Beauty - Pong LeeSleeping beauty Creative Direction & Directed by @justinakomiahstudios Styled by @justinakomiah DOP & Editor: @cheaba.noclrs Gaffer: Wilbert Lati Colour Grade: Aaron Christian Mua @claudineblythman using @maccosmeticsuk Hair by @svenbayerbach at @carolhayesmanagement using @mrsmithhair Fashion assistant @_chrisallwhite Production: Federica Barlleta Special thanks to @jourdan.east @fka_reece @mchlafrfa @eakomiah__ #isseymiyake #marykatrantzou #givenchy
- Seen on screen: Q&A with filmmaker Aaron ChristianDirector and filmmaker Aaron Christian is a bit of a powerhouse. The fashion blog he started with his brother – a side hustle to the men’s style consultancy they set up together – quickly swelled to become leading menswear website Individualism. Its incredible success was no doubt down to Aaron’s savvy approach to content, bringing fashion alive through filmmaking and digital marketing in a way that the more established fashion magazines hadn’t yet caught on to. Fast-forward several years and Aa3
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Work history
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FounderThe Asian Man
London, United KingdomFreelance
I founded the 'The Asian Man' as I was frustrated at the lack Asian representation i was seeing within the fashion industry. It currently is run as an Instagram account that pays tribute to the stylish brown man by curated images of Asian men of style.
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FounderIndividualism
London, United KingdomFull Time
I'm the founder and editor of one of the UK's leading mens style websites. Created from scratch the site now has a first google page rank for the term 'mens style blog'
Responsibilities
- Responsible for all the creative decisions from the logo design to the web page layout
- Liaising with brands and creative individuals to produce engaging, educational style documentaries, with the purpose of informing our readers and building brand awareness
- Responsible for managing PR and getting the blog into the public domain, creating video content for such brands as topman.com, Caterpillar, and GANT
- Film, direct and edit video look books, documentaries, and style features
- Social media/CRM marketing. Creating social media marketing strategy. Blogger outreach, Facebook & twitter marketing.
- Maintaining social presence. Creating a strategy to marketing through our social channels. Landing pages, Facebook updates, twitter updates.
- Organise and host Individualism Events. Creating case studies and sponsorship packages. Liaising with brands reps and and venue managers.
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Skills
- Fashion
- Film
- Directing
- Final Cut Pro
- Photoshop
- Colour Grading
- Adobe Premier Pro
Education
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BA ArtsKingston University
- London, United Kingdom
Bachelor of Arts (B.A.) Film with Media & Cultural studies
Awards
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Best DocumentaryNew Renaissance Film Festival
Winner of best documentary at the New Renaissance Film Festival with London Locks.