Director and filmmaker Aaron Christian is a bit of a powerhouse. The fashion blog he started with his brother – a side hustle to the men’s style consultancy they set up together – quickly swelled to become leading menswear website Individualism. Its incredible success was no doubt down to Aaron’s savvy approach to content, bringing fashion alive through filmmaking and digital marketing in a way that the more established fashion magazines hadn’t yet caught on to.
Fast-forward several years and Aaron’s making films for the likes of Adidas, W Magazine, Paul Smith, GQ, focusing on style, fashion and visual expression. But it’s his upcoming film The Internship, that’s got us really excited. Based loosely on his own experience, the film is an exploration of race, class and privilege in the publishing industry. "The film is inspired by both my own story and journey into the publishing world, being exposed to stories from fellow working-class ethnic minorities and hearing their struggle on how difficult it was to gain access to the industry," Aaron says. 'I heard so many stories of trying to balance working multiple jobs to maintain unpaid or lower paying internships, and feeling that their worldview was never really considered or respected.'
When Zetteler’s own Kevin Arulrajah went to chat to Aaron, he’d just smashed his Kickstarter target to take the film into post-production ready for release in October. Read on to hear the pair discuss getting into film and fashion, the importance of seeing yourself represented in the media and how Aaron’s inspiring others to break into filmmaking.