The Informal: A creative unicorn, possessing both left and right side skills with an infectious enthusiasm and an endless wardrobe. I light fires for truth, carry a torch for creativity and pave ways for great human experiences. The Formal: Energetic creative communications specialist with multi-sector experience across tech, media, travel, fashion, property and entertainment. Expertise spans campaign strategy and planning, multi-media content development, large-scale event planning and management, copy, design and production. The Side Hustle: Proud co-founder of the annual London Sketch Comedy Festival, a passion project that provided a much-needed new platform to the UK’s rising stars in sketch comedy.Locked Pro Plan feature
Guardian and executor of the creative direction of the Gain Theory brand on a global basis in line with global marketing strategy. Development, production and management of creative elements, processes and resources to ensure brand excellence and business progression with an agile, creative and forward thinking spirit.
Assisting with the production of entries to one of the world's largest creative advertising awards, handling entrant enquiries, evaluating work against entry criteria and assisting entrants in developing submission strategies to ensure a smooth and efficient submission process. Maintaining ingest and logging, QC and factual checks. Assisting with jury management during the awards' live judging festival.
Leading corporate and business development for tech (SaaS) startup FoodMama, I successfully integrated the company into the startup environ, building investor relations and creating opportunities for investment, strategic partnerships and business promotion. Additional work to support the CMO included brand development, CRM, digital marketing, growth hacking and presentation production, including financial forecasts.
Working on a project basis with film and VFX collective The Whole Buffalo to manage development, including talent acquisition and development, script development, pitch development, market research and corporate communication with broadcasters and commissioners, from product sales to licensing and contract negotiation.
Utilizing a network of comedy contacts and talent I lead the creation of a comedy slate for the establishment of a new in-house production department. Line-managing creatives and contributors, negotiating pre-production contracts and developing commissioner presentations, I developed several projects including a fully scripted sitcom pilot highly praised by BskyB executives.
Founder and producer of London SketchFest, a critically acclaimed, annual festival for sketch comedy featuring competitions and awards for live performance, writing and filmmaking. Managing event production from talent scouting to sponsorship negotiation and local licensing. Working with key industry figures to coordinate a successful series of awards, gaining national press and building industry relations. Has lead marketing development with campaigns across print, press and digital with an overall media value in excess of £500k.
Working freelance as a copywriter and graphic designer for clients from tech, property, fashion and cosmetics. Creating commercial, print and web-proof copy and designing websites (wireframe and asset creation), graphic layouts, logos, presentations using a variety of software, occasional coding and advising on print solutions.
Assisting the head publisher, I wrote editorials for print and web alongside articles for syndication in partner publications such as airline magazines. The lead publisher on the annual live event show guide, I managed contributors, sub-editing and writing copy. Ensuring the website was maintained with frequent published online content, I curated, developed and produced online content working via CMS, DAM and database input. During live events I provided celebrity care and coordination.
Managing diaries and bookings for a roster of clients, contributing to the agency's magazine The Fashion Journal and providing administrative support to the Director.
Providing administrative support to the office team and researching article ideas to write and produce editorial copy.