Gain Theory interactive
Q: How can we differentiate our business insights tool in a confusing and crowded marketplace? A: Power to the People! Let's open up business insights to everybody.
A serious piece of tech, this tool measures and tracks marketing analytics for companies that are deep into data, connecting all of the advanced and predictive anlaytics produced by analysts. Its the interactive dashboard behind some seriously geeky mathematics, which the parent company is famous for.
The brand identity feels like an extention of the company brand - a user-friendly interface for the company's complex output.
Developing the launch campaign, we focused on the humanity of the UX/UI, highlighting the power to open up decision making for all.
Coupled with glossy images reminiscent of consumer-grade tech, we positioned the product as a new era for business insights tools, one with everyday users in mind.