Adrian Van Cooten

Adrian Van Cooten

Lead Product Designer - UI/UXLondon, United Kingdom
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Gemma Tucker
Ayesha Karim
Iris Yang
Adrian Van Cooten

Adrian Van Cooten

Lead Product Designer - UI/UXLondon, United Kingdom
About me
I’m an award winning Lead Product Designer, UX and UI with 9 years of experience. I was awarded UX Designer of the year at the Yuno Juno Freelancer Awards in 2022 and 2015. I'm an accredited member of the Chartered Society of Designers (MCSD). I also mentor Junior Designers on the Amazing Design Person List in my spare time. My expertise lies in IOS mobile app UX and rapid prototyping. My clients include Google, YouTube, Thread, Natwest, Empire Magazine, Grazia, Absolute Radio, Virgin Money, Draw Group, Stylist Media, Emoquo, Veepio, The App Business (TAB), Homebase, Critical Mass UK, RehabStudio, Forever Beta, McCann London, Huge, Dare and Mox Bank. I solve problems fast and produce prototypes fast to help stakeholders make critical decisions fast.
  • Sans Wine
    Sans WineSans Wine is a brand concept for a non alcoholic wine merchants that exclusively stocks wine with zero alcohol. The brief was to create a brand that was fun, energetic and social. As younger audiences are moving towards non alcoholic beverages and the notion of 0% beer is becoming mainstream, it makes sense to build a brand that upholds that values of socialising with friends and having fun with non alcoholic drinks. The audience for this market is huge from expectant mothers to teenagers to p
  • Health First - A doctor in your pocket
    Health First - A doctor in your pocketHealth First is a new concept for a start up that offers an on demand doctor service via the mobile phone. Democratising healthcare for everyone from all walks of life regardless of socioeconomic background is important for the future of society. A user can contact a doctor whenever and wherever they need help 24/7. What do you think? Share your thoughts below � and don't forget to ❤️ For more Product Design, UX and UI work go to
  • Cultura - The plant discovery app for eccentric people
    Cultura - The plant discovery app for eccentric peopleCultura is a product that helps green fingered plant owners discover the best plants for your home, delivers them to your door and helps you look after them. The brand was the idea of the very talented graphic designer and illustrator Sara Abu-Hejleh. Sara and I designed Cultura when we were living in Hong Kong. We wanted to design a a space to help serious plant growers with an eccentric side discover content about caring and learning about their beloved plants aswell as buy new plants to suit
  • EverySkin - Skin care for all
    EverySkin - Skin care for allEverySkin is a skin care brand concept that I developed to encompass and democratise skin care for every skin tone and gender. What do you think? Share your thoughts and don't forget to ❤️ For more Product Design, UX and UI work go to
  • Reflect - The Mood Tracking App
    Reflect - The Mood Tracking AppReflect is an app that will remind us to stop, slow down and take a moment to journal and reflect on our mood, our feelings and our reactions to things. Our daily lives can fraught with anxiety and stress. Reflect was designed to gently remind us to prioritise our mental health and to promote mindfulness.
  • NHS - National Health Service - Stay Home, Save Lives
    NHS - National Health Service - Stay Home, Save LivesThe National Health Service (NHS) in the United Kingdom is a comprehensive public-health service. All health services are free except for certain minor charges. It’s an amazing institution comprising of doctors, nurses and dedicated healthcare professionals from all backgrounds across the country. Lately the National Health Service has been put under pressure from the increase in covid cases, so this design simply encourages people to stay home in order to thwart the spread of the virus. The
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Work history
    Aesop logo
    Aesop logo
    Lead Product DesignerAesop
    London, United KingdomFreelance
    Aesop is an Australian luxury skin care brand. Aesop's objective has always been to formulate skin, body and hair care products of the finest quality, as well as fragrance and accessories for the self and home. Each Aesop store has a unique interior design developed in collaboration with various architects, interior designers and artists.
    Thread logo
    Thread logo
    Senior Product DesignerThread
     - London, United KingdomFreelance
    Thread is a clothes discovery service and personalised styling product that makes it easy for people to dress well. I was hired to work across the UX and UI of the responsive web and IOS app of the product.
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  • Websites
  • Design
  • Interface Design
  • Creative Direction
  • Sketch
  • Adobe Illustrator
  • Adobe XD
  • UX
  • UI Design
  • Zeplin
  • Marvel
  • UX Design
  • UX Concepts
  • UX Architecture
  • User Research
  • User-centered Design
  • User Personas
  • User Testing
  • User Interaction
  • Digital Design
  • Product Design
  • Principle
  • Flinto
  • Interaction Design
  • Wireframing
  • User Flows
  • User Journeys
  • User Interviews
  • Information Architecture
  • Prototyping
  • Rapid Prototyping
  • Mobile Design
  • 3D
  • Motion Design
    General Assembly logo
    General Assembly logo
    User Experience DesignGeneral Assembly
     - London, United Kingdom
    Computer Science BScRoyal Holloway, University of London
     - London, United Kingdom
    User Experience Design AwardYunoJuno Freelancer Awards
    I was named Freelance User Experience Designer of 2015 at the Freelancer Awards