Sans Wine

  • Adrian Van Cooten

Sans Wine is a brand concept for a non alcoholic wine merchants that exclusively stocks wine with zero alcohol. The brief was to create a brand that was fun, energetic and social. As younger audiences are moving towards non alcoholic beverages and the notion of 0% beer is becoming mainstream, it makes sense to build a brand that upholds that values of socialising with friends and having fun with non alcoholic drinks. The audience for this market is huge from expectant mothers to teenagers to people that simply want to take a break drinking and want to be clear headed the next day. Explorations with this brand started on sketch but were fully realised with 3D. There's something very youthful and modern regarding 3D. I hope you like it.