About me
I believe in strong and clear communication through concise creative thinking, research, imagination, teamwork and good design management. I've won some awards and been invited to sit on quite a few design panels.
Specialties inlcude 8+ years experience as a Creative Director / senior creative type, with expertise in UI/UX and mobile app design, art direction for both global brands, concept design, idea generation, and creating global campaigns which fuse experiential, print, digital and social together. Don't be shy to say hello!
I also have expertise in design management, creative planning & creative direction. I'm an Adobe aficionado (Photoshop/Illustrator/InDesign/AEFX). Keynote & PowerPoint wizard. MSFT Office master. Basecamp & Redmine pro.
Projects
- Rolls-RoyceRolls-Royce Engines hired me to synergise their global careers site with the newly re-branded Rolls-Royce cars site and campaign. The website is a long parallax scrolling, magazine style layout to not only match the other side of the businesses new brand and reflect the new, sexiness of the design, but to also help attract new talent. The website is responsive, and gives you a solid overview of the company in it's offerings, with the option to dig deeper and find out more.
- Iittala E-Commerce & Responsive Website DesignWas the creative director leading a team of UXers, designers and copywriters to re-design Finnish high-end homeware company Iittala's e-commerce site. We wanted to set Iittala apart from the competition and be able to integrate the online shopping experience with popular design blogs and the likes of Pinterest. We achieved this by creating beautiful, modular responsive layouts, which allowed you to like and buy directly from the content pages, as opposed to going to your traditional store. Together with my team, we led all the styling and video creation that informed the new sites photography and fresh style.
- Wearable Tech - EPSONI worked on the European launch of Epson's Wearable Technology line, Runsense and Pulsense. Epson entered the marketplace last year to compete with the likes of Fitbit, Garmin and Nike - established contenders in the Fitness Wearable tech field. Epson was looking for branding, design and a launch to catapult them into the competition and totally make over their past image. I was able to give them a sexy, cool edge while emphasising the products KSPs and staying within the Epson brand. We produced a TVC, print ads, and POS material for retail.
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Work history
Creative Director & Owner
An advertising design freelance specialist with the ability to drive forward-thinking design from concept development through to production. Well-versed in creative & art direction, integrated campaigns, responsive mobile/tablet UI design and all things digital. A dedicated, passionate and self-starting team player who is able to work independently and reliably in a fast-paced environment.
Specialties: Conceptual Idea Development, Creative/Art Direction, Digital Marketing, Creative Planning, art direction for Film & Video and Social Media; Expert level in Photoshop, Illustrator, After Effects and Final Cut Pro HD.
Skills
- Creative Direction
- Product Design
- HCI Design
- UI Design
- UX Design
- Agile Methodologies
- Sketch
- User Research
- User Interaction
- Design Thinking
Education
Design Psychology
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BFA Design Technology
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