I’m a copywriter with specialist experience in recruitment advertising and employer branding. From coming up with big concepts to making sure the right words end up on the page, I’m the person who makes sure every piece of work sounds uniquely you. I have written for OOH, film, digital, social and paid media to tell stories that inspire.
Projects credited in
- British Army Content HubThe Army needed a video campaign that helped candidates make the biggest decisions of their life. They needed approachable and engaging content that: • Helps candidates decide whether the Army is right for them • Immerses them in Army life • Increases the dwell time on the careers site Our audience was 18-24 year olds. And we wanted to capture their attention, encourage them to find out more and make a positive impact on their decision to join. We needed to give them the world of the Army in
- Are you EE?You don't have to be a techie genius to work in one of EE's stores. The problem is, not many people realise that - and as a result, loads of brilliant candidates were missing out on their perfect role. We created a campaign that focused solely on the personal qualities, rather than the knowledge of applicants - showcasing all the different ways you can be 'EE' to a tee.
Work history
CopywriterThirtyThree
London, United KingdomFull Time
Creative conceptualisation
Writing for all media formats, from OOH to screenwriting and digital
Presenting internally and externally
Pitch work
Directing on shoots and VO recordings
G
G
Social Media & PR AssistantGoogle Campus
- London, United KingdomFreelance
My role as a key member of this start-up brand includes:
- Managing content across all social media channels (Facebook, Instagram, Twitter).
- Analysing consumer trends.
- Curating impeccably organised Media Lists for PR.
- Researching competitors.
- Liaising with Journalists/Bloggers/Influencers regarding PR coverage.
- Campaign Management
- Writing content for the brand.
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Skills
- Advertising Concepts
- Script Writing
- Digital Advertising
- Brand Research
- Writing
- Copywriting
- Creative Direction
- Content Writing
Education
BA (Hons) Advertising & PR
London, United Kingdom
My course includes fulfilment in the following modules, taught by industry professionals at an industry standard...
- Persuasive Communication
- Digital Creativity
- Campaigns
- Script Writing & Story Telling
- Research, Data & Insight
- Consumer Behaviour
- Creative & Art Direction
- Communication Design
- Graphic Design
- Major Project (Still under completion)
Awards
The RADs Best websiteThirtyThree
The RADs Best use of socialThirtyThree