British Army Content Hub

  • Alex Forrest
  • Afsune Rezaei
  • Rhory Danniells

The Army needed a video campaign that helped candidates make the biggest decisions of their life. They needed approachable and engaging content that: • Helps candidates decide whether the Army is right for them • Immerses them in Army life • Increases the dwell time on the careers site Our audience was 18-24 year olds. And we wanted to capture their attention, encourage them to find out more and make a positive impact on their decision to join. We needed to give them the world of the Army in the palm of their hand. So we created THE ARMY CONTENT HUB. A one-stop-shop that gives our audience non-stop content tailored to their decision factors.