British Army Content Hub

The Army needed a video campaign that helped candidates make the biggest decisions of their life. They needed approachable and engaging content that: • Helps candidates decide whether the Army is right for them • Immerses them in Army life • Increases the dwell time on the careers site Our audience was 18-24 year olds. And we wanted to capture their attention, encourage them to find out more and make a positive impact on their decision to join. We needed to give them the world of the Army in the palm of their hand. So we created THE ARMY CONTENT HUB. https://apply.army.mod.uk/thelocker A one-stop-shop that gives our audience non-stop content tailored to their decision factors.