Projects credited in
- Flame of Hope AwardsResponsible for the complete end to end management of Cancer Research UK’s annual national volunteering awards. Worked with a graphic designer to rebrand the awards, keeping it inline with the charity’s masterbrand. Streamlined the nomination process and engaged key stakeholders from across the charity to increase nominations by 33%. Sourced a new venue and negotiated a discounted charity rate. Worked with senior staff from Heads and Directors to our Executive Board and Chairman to make sure th
- Cancer Research UK's Obesity CampaignBeing overweight or obese as an adult increases the risk of 13 different types of cancer including breast, bowel and kidney cancer. However, only around one in seven people in the UK are aware of the link. As part of the combined communications effort to support the new findings linking obesity and cancer, my team worked on supporting the social strand of this Health Marketing campaign across the UK, to increase public and mass awareness. After the campaign went viral, my team worked together
- Cancer Research UK : Because of YouWVP are proud to partner with Cancer Research UK on their high profile “Because of You” campaign that aims to show the impact of small regular donations on scientific research. Authenticity and casting real people in their videos is important to the CRUK brand and we spent 6 weeks mentoring our contributor Jo and her family in recording user-generated snapshots of their lives. The clips were then edited into a 15-second VOD Ad and Landing Page “Hero Video” for a media com campaign to coincide w
- A Reason To Smile- Cancer Research UK- Scottish Power raise £20mScottish Power has raised £20m for Cancer Research UK and to celebrate 20 artists were selected to take part in a campaign to promote a cancer patient's reason to smile. My brief/reason was from an STV presenter who battled with leukaemia 9 years ago and was afraid she wouldn't live to see another Christmas. Now it's her favourite time of year.