About me
Generalist strategy expert with a background in PR.
Projects credited in
- Taking Action on Addiction with The Forward TrustWe launched ‘Taking Action on Addiction’ for The Forward Trust to improve understanding of addiction and call for it to be treated as a serious health condition. After research found that half the nation was lacking serious knowledge around addiction, we knew we had to take the campaign into the mainstream. After enlisting the help of The Duchess of Cambridge and Ant and Dec for the launch event, media interest naturally exploded and the campaign went viral, resulting in the most searches for
- Strong Roots - Meat PatchWe were briefed to own Veganuary. Our research suggested Brits found giving up meat harder than cigarettes and alcohol. Realising we were a nation of meataholics we decided to invent the world’s first nicotine style scratch ‘n’ sniff, bacon scented meat-patches scientifically proven to help people fight cravings. Launching them with unconventional, meat-loving influencer Tommy Fury led to news and demand exploding across UK media and social. Journalists even tested them in restaurants, culminat1
- Fortnum & Mason - Chapel of LoveTasked with creating a Valentine’s Day PR campaign to drive footfall, research discovered that Fortnum’s had a licence to marry. So Fortnum’s built the first ever in-store chapel and invited people to get married. Social and media push resulted in 40 editorial articles reaching 100 million whilst Instagram engagement increased 40% with over 2 million impressions. We had hundreds of enquiries, dozens of proposals, several renewals and three actual weddings. Footfall and online visits increased 3
Work history
Junior StrategistSeven Communications
London, United Kingdom
Education
T
T
Bachelor of Arts (BA) The University of Sheffield
- Sheffield, United Kingdom
2:1 in Politics and Philosophy