Strong Roots - Meat Patch

We were briefed to own Veganuary. Our research suggested Brits found giving up meat harder than cigarettes and alcohol. Realising we were a nation of meataholics we decided to invent the world’s first nicotine style scratch ‘n’ sniff, bacon scented meat-patches scientifically proven to help people fight cravings. Launching them with unconventional, meat-loving influencer Tommy Fury led to news and demand exploding across UK media and social. Journalists even tested them in restaurants, culminating with an appearance on Good Morning Britain with Piers Morgan. Social engagement went up 126%, website traffic up 178% and sales up by 80% YOY.