Taking Action on Addiction with The Forward Trust

We launched ‘Taking Action on Addiction’ for The Forward Trust to improve understanding of addiction and call for it to be treated as a serious health condition. After research found that half the nation was lacking serious knowledge around addiction, we knew we had to take the campaign into the mainstream. After enlisting the help of The Duchess of Cambridge and Ant and Dec for the launch event, media interest naturally exploded and the campaign went viral, resulting in the most searches for the charity in its history.