Every night your brain generates a multi-sensory show that tickles you under the moonlight. An award-winning writer director and creative director, I conjure sensory experiences that you will hopefully never forget. As a former journalist-turned adwoman and now director, I love developing ideas into action with a team of creatives and keepers of a production. Everyone leaves their fingerprints. With emotions, culture, music and movement, I make everyday surrealism for adland and film. I love to showcase new voices that twist our expectations of entertainment, industry, culture and education.Locked Pro Plan feature
Recruited to create global campaigns for some of Unilever's Naturals women's brands.
Recruited to provide social and experiential creative for Chanel, but I also had a spin on BBC TVCs and a few M&S briefs. Brilliant brands. Epic crew.
Recruited to guide and deliver culturally relevant creative and design for a European alcohol launch. Our brilliant team sold the campaign idea to clients within an impressive three-day hothouse client session.
Lead branding and design of the world’s most relevant source for hair intelligence, inspiration and education. All Things Hair (Unilever) is a platform powered by Google search data, fuelled by cultural trends and devoted to helping both women and men do more, and know more about their hair. This was a landmark freelance opportunity to work with Razorfish, a world leader in creating customer obsession.
As one of two founders of Sparks & Honey London (Omnicom), I raised new business and began working with brands to identify cultural trends and translate them into creative content. I also hosted weekly Culture Briefings at AMV BBDO where we were embedded.
Bachelor of Communications
2011's Queer of the Year campain was the most titillating account I worked on in 2011. It gave me a chance to co-write scripts with NY comedian Mikala Bierma, creator of the YouTube show Disappointing Gay Best Friend. Then we hosted the submissions and show off our QOTY Facebook page. http://resultats.infopresse.com/prixboomerang/2011/Resultats/marketing_interactif/campagne_ligne/sidlee_queer.html http://cargocollective.com/alison/Queer-of-the-Year
In 2010 the Queer of the Year contest was born. We asked for entries, picked out finalists and let the public vote on the winner. The whole campaign was run on its own microsite. http://resultats.infopresse.com/prixboomerang/2010/Resultats/index.html http://cargocollective.com/alison/Queer-of-the-Year