Alison Bracegirdle

Creative Director

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  • LocationLondon, United Kingdom

Projects

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Do you really want to delete project Chanel No. 5 L'eau?

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Do you really want to delete project All Things Hair?

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Do you really want to delete project TRESemmé SS15?

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Do you really want to delete project Weetabix ?

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Do you really want to delete project Adidas Originals AW12?

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Do you really want to delete project Calvin Klien?

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Do you really want to delete project Axe Antiperspirant?

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About me

 

Hello, I’m an entrepreneurial, branding guru. Whether I’m shifting perceptions for Unilever or Chanel or co-founding an immersive yoga brand with projection art installations in Selfridges called YUNG CLUB, I practice cultural evolution for business and pleasure. This year I lead a landmark project for Unilever and Google called All Things Hair: it’s the world’s most relevant publisher for hair (powered by Google searches). It also made Unilever history — their first publishing platform and reportage-inspired aesthetic. My extensive lifestyle brand experience with BBC, Chanel, Diesel, i-D magazine, adidas Originals, Axe and Calvin Klein has allowed me to make award-winning TV and integrated campaigns with Grammy-winning directors, global pop stars, iconic fashion designers, top YouTube stars and fabulous drag queens. I provide cultural trend forecasting to heaps of global brands, which is only natural, as I’m an ex journalist for the Canadian Broadcasting Corporation — I’ve been hunting trends and making content my entire career. I love to write, make films, cycle, collect jewellry, host Taco Nights and make culture commercial.

Skills

 

  • Fashion
  • Branding
  • Art Direction
  • Copywriting
  • Documentary
  • Film TV
  • Creative Direction
  • Creative Writing
  • Photogrpahy
  • Content
  • Culture
  • Youth
  • Lecturer University
  • Strategy and Insight

Work history

2016

Creative Director

R/GA

May 2016 - Jul 2016
  • Recruited to create global campaigns for some of Unilever's Naturals women's brands.

2016

Creative Director

RKYR

Mar 2016 - May 2016
  • Recruited to provide social and experiential creative for Chanel, but I also had a spin on BBC TVCs and a few M&S briefs. Brilliant brands. Epic crew.

2016

Creative Director

Crispin Porter Bogusky

Mar 2016 - Apr 2016
  • Recruited to guide and deliver culturally relevant creative and design for a European alcohol launch. Our brilliant team sold the campaign idea to clients within an impressive three-day hothouse client session.

2016

Creative Director

Razorfish

Nov 2015 - Feb 2016
  • Lead branding and design of the world’s most relevant source for hair intelligence, inspiration and education. All Things Hair (Unilever) is a platform powered by Google search data, fuelled by cultural trends and devoted to helping both women and men do more, and know more about their hair. This was a landmark freelance opportunity to work with Razorfish, a world leader in creating customer obsession.

2015

Creative Content Director

Sparks Honey

Jan 2015 - Sep 2015
  • As one of two founders of Sparks & Honey London (Omnicom), I raised new business and began working with brands to identify cultural trends and translate them into creative content. I also hosted weekly Culture Briefings at AMV BBDO where we were embedded.

2014

Senior Copywriter

DLKW Lowe

Jul 2014 - Aug 2014

2014

Creative

BBH

Mar 2014 - Jun 2014

2014

Senior Copywriter

Wednesday

Mar 2013 - Mar 2014

2012

Senior Copywriter

Ogilvy

Aug 2012 - Nov 2012

2012

Senior Copywriter

SID LEE

Apr 2010 - May 2012

2010

Editor & Writer

Istockphoto

Feb 2008 - May 2010

2008

Associate Producer

Canadian Broadcasting Corporation

Nov 2007 - Feb 2008

2007

Assistant Editor

Redpoint Media: Avenue Calgaryinc Magazines

Sep 2005 - Sep 2007

Education

2003

Journalism

Mount Royal University

Aug 2000 - Apr 2003
  • Bachelor of Communications

Awards

2011

Boomerang Awards

  • 2011's Queer of the Year campain was the most titillating account I worked on in 2011. It gave me a chance to co-write scripts with NY comedian Mikala Bierma, creator of the YouTube show Disappointing Gay Best Friend. Then we hosted the submissions and show off our QOTY Facebook page. http://resultats.infopresse.com/prixboomerang/2011/Resultats/marketing_interactif/campagne_ligne/sidlee_queer.html http://cargocollective.com/alison/Queer-of-the-Year

2010

Boomerang Awards

  • In 2010 the Queer of the Year contest was born. We asked for entries, picked out finalists and let the public vote on the winner. The whole campaign was run on its own microsite. http://resultats.infopresse.com/prixboomerang/2010/Resultats/index.html http://cargocollective.com/alison/Queer-of-the-Year