Samsung #Gearup Go Beyond Fitness

Created for Samsung Europe, this campaign showed that anyone, anywhere with any experience or ability can go beyond fitness #withGalaxy wearables watches. Tapping into the insight that we can encourage each other as we work out, this spot features pairs who spur each other on and a bespoke soundtrack composed using breath and rhythms from each athlete and sport.

Team Credits

Alison Bracegirdle

  • Creative Director
  •  

Tom Dunn

  • Creative Copywriter
  • White Space Communications Ltd

Kelechi Okafor

  • Actor, Director, Podcaster, Co-founder Kelechnekoff Studio
  •  

Noah Bernard

  • head of brand
  •  

Franco Necchi-Ghiri

  • Account Director
  •  

Companies

  • S

    Samsung

    Skills

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    Alison Bracegirdle
    Creative Director
    Tom Dunn
    Creative Copywriter
    Annabel Heath
    Production Manager