Samsung #Gearup Go Beyond Fitness

  • Alison Scorgie
  • Tobi adeniji
  • Jools Walker
  • Jared van Ameringen
  • Daniela Font
  • Franco Necchi-Ghiri
  • Noah Bernard
  • Annabel Harper-Heath
  • Kelechi Okafor
  • Kevin Morosky
  • Tom Dunn
  • David Jorre

Created for Samsung Europe, this campaign showed that anyone, anywhere with any experience or ability can go beyond fitness #withGalaxy wearables watches. Tapping into the insight that we can encourage each other as we work out, this spot features pairs who spur each other on and a bespoke soundtrack composed using breath and rhythms from each athlete and sport.