About me
Experienced Brand and Creative Director with over 25 years of experience delivering best in class product, purpose and people marketing. A strong marketing professional skilled in Trend Analysis, Design, Apparel, Footwear, Technology and FMCG.
Projects credited in
- Samsung #Gearup Go Beyond FitnessCreated for Samsung Europe, this campaign showed that anyone, anywhere with any experience or ability can go beyond fitness #withGalaxy wearables watches. Tapping into the insight that we can encourage each other as we work out, this spot features pairs who spur each other on and a bespoke soundtrack composed using breath and rhythms from each athlete and sport.
- Samsung Galaxy Note8 launchLaunch strategy for the Samsung new device Note8 delivering measurable commence results. Creating marketing and communication strategies for the digital platforms Samsung.com/eCommerce portal, data (data-driven marketing), tech, content, social, experiential, retail (online to offline)
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Work history
Creative DirectorSamsung UK
London, United KingdomFull Time
Skills
- Brand Campaigns
- Brand Strategy
- Brand Creative Strategy
- Marketing Campaigns